Carrie Heilman Obituary: UVA Professor and Faculty Athletics Representative Passes at 40
Feb. 26, 2026 — Charlottesville, Va. Carrie Heilman, an associate professor of commerce at the University of Virginia’s McIntire School of Commerce and the university’s Faculty Athletics Representative, died Thursday after a battle with cancer. She was 40.
Born August 10, 1985, Heilman’s passing was confirmed on EverLoved Carrie Heilman obituary page, which notes her residence in Charlottesville. The Carrie Heilman obituary site indicates memorial events are still being organized, with no services announced as of Friday.
Academic and Professional Achievements
Heilman was a highly regarded educator and researcher in marketing. Her publications appeared in top journals including the Journal of Marketing Research and Journal of Marketing. She served as faculty adviser for UVA’s National Student Advertising Competition teams, which secured national titles in 2016, 2020, and 2021, according to her UVA faculty profile.
Awards included the UVA All-University Teaching Award in 2020 and recognition as one of Poets&Quants’ top 50 undergraduate professors in 2018. Appointed UVA’s Faculty Athletics Representative in 2017, she liaised between academics and athletics to support student-athletes.
Family Connections to UVA Athletics
Heilman was the mother of three sons with strong ties to UVA swimming: Thomas Heilman, a 2024 Olympian and silver medalist in the men’s 400m medley relay as well as a 2023 World Championship gold medalist; Matthew Heilman, a UVA senior swimmer; and Jason Heilman, a former Virginia state champion swimmer, as detailed in the SwimSwam Carrie Heilman obituary coverage.
A College of the Holy Cross alumna with a B.A. in mathematics, Heilman taught courses in brand management and strategic brand consulting.
Official Tributes
UVA Athletics issued a statement on X:
We are deeply saddened by the passing of University of Virginia Faculty Athletics Representative and McIntire School of Commerce Professor Carrie Heilman.
She was an exceptional educator, trusted colleague, and a dear friend whose passion for family, higher education and athletics touched countless lives. We extend our love and prayers to the Heilman family during this difficult time.[UVA Athletics X post
Tributes from colleagues and the community highlighted her kindness and impact, with SwimSwam noting outpourings on social media following announcements by UVA accounts. The McIntire School and Virginia Sports shared identical statements on Instagram.
Memorial pages like the ForeverMissed Carrie Heilman obituary and EverLoved have guestbooks for condolences. Additional details on the Carrie Heilman obituary emphasize her legacy in education and family support.
